As surfing becomes firmly entrenched in boardrooms. Pro surfers worshipped like rock stars, and little separating the major surf brand's.
Opportunities present themselves for small indy labels to embrace creativity as expressions of their lifestyles.
I recently discovered one of these indy labels alive and well on the Surf Coast, quietly making in roads into the surf market both here in Australia and the U.S.
RAKE is the brain child of former industry insider, local designer/artist/surfer Adrian "Ado" Knott, who describes RAKE as more personal than the corporate surf companies.
Putting back the soul into surfing. A modern twist to old surf flavor.
It is all about appreciating and enjoying the ocean, art, surfboard shaping & working in collaboration with friends on new projects & offering cool products that reflect this feeling, pieces of wearable art instead of an exercise in branding.
Posts
No comments:
Post a Comment